At this time last year, the

Black Widow

marketing campaign was

beginning to kick into full gear

. Fast-forward 365 days and a duo of delayed release dates, and the film’s promotional push is as quiet as ever.

Despite being under three months away from its current release date,

Marvel Studios passed on a Super Bowl advertising opportunity

, which indicated their wavering optimism on making that May premiere.

ADVERTISEMENT

BLACK WIDOW

DEBUTS NEW POSTER

After months of nothing new in the advertising department,

Black Widow

has a new piece of promotional material.

Weibo.com unveiled

a new poster for Scarlett Johansson’s solo outing, showcasing Natasha Romanoff’s silhouette alongside her trademark emblem.

ADVERTISEMENT

It’s worth noting that Marvel Studios released Chinese New Year-themed posters for both

Black Widow

and

Eternals

last January, when both films were scheduled to hit theaters in 2020.

These official new #BlackWidow and #TheEternals themed-posters have been released by @MarvelStudios in celebration of the Chinese New Year! pic.twitter.com/CfsuiQ5SZF

MORE OPTIMISM IN A MAY RELEASE?

While this new poster gives no plot hints or story details, its release does suggest Marvel is moving towards some form of a

Black Widow

marketing campaign.

ADVERTISEMENT

Considering the flick received an expensive promotional push in Winter 2020, it feels unlikely that it will get a similar commercial spotlight this time around. Marvel Studios is not exactly strapped for cash; however, running a normal marketing campaign with the current unpredictability of the world is burning money at this point.

All that being said, this simple poster points towards an advertising presence for

Black Widow

sooner rather than later.

Recent reports indicate that Disney is doubling down on that May release date

for the founding Avenger’s standalone project, whether that’s in theaters

or on Disney+.

If the House of Mouse is serious about making that premiere, a marketing campaign should precede it. Should this poster be anything to go off of, it shows that a serious promotional push could be imminent for Natasha Romanoff’s Phase 4 adventure.

ADVERTISEMENT

Black Widow

is currently scheduled to release on May 7, 2021.

At this time last year, the

Black Widow

marketing campaign was

beginning to kick into full gear

. Fast-forward 365 days and a duo of delayed release dates, and the film’s promotional push is as quiet as ever.

Despite being under three months away from its current release date,

Marvel Studios passed on a Super Bowl advertising opportunity

, which indicated their wavering optimism on making that May premiere.

ADVERTISEMENT

BLACK WIDOW

DEBUTS NEW POSTER

After months of nothing new in the advertising department,

Black Widow

has a new piece of promotional material.

Weibo.com unveiled

a new poster for Scarlett Johansson’s solo outing, showcasing Natasha Romanoff’s silhouette alongside her trademark emblem.

It’s worth noting that Marvel Studios released Chinese New Year-themed posters for both

Black Widow

and

Eternals

last January, when both films were scheduled to hit theaters in 2020.

These official new #BlackWidow and #TheEternals themed-posters have been released by @MarvelStudios in celebration of the Chinese New Year! pic.twitter.com/CfsuiQ5SZF

MORE OPTIMISM IN A MAY RELEASE?

While this new poster gives no plot hints or story details, its release does suggest Marvel is moving towards some form of a

Black Widow

marketing campaign.

Considering the flick received an expensive promotional push in Winter 2020, it feels unlikely that it will get a similar commercial spotlight this time around. Marvel Studios is not exactly strapped for cash; however, running a normal marketing campaign with the current unpredictability of the world is burning money at this point.

All that being said, this simple poster points towards an advertising presence for

Black Widow

sooner rather than later.

Recent reports indicate that Disney is doubling down on that May release date

for the founding Avenger’s standalone project, whether that’s in theaters

or on Disney+.

If the House of Mouse is serious about making that premiere, a marketing campaign should precede it. Should this poster be anything to go off of, it shows that a serious promotional push could be imminent for Natasha Romanoff’s Phase 4 adventure.

Black Widow

is currently scheduled to release on May 7, 2021.